Ali Larter & DOVE Team Up

Ever wonder why your hair doesn’t look as silky smooth, shiny, and perfectly coifed as the mop on your favorite celebs? Do you think they were just born with beautiful hair? Think again.

Behind every Hollywood hairdo is a team of stylists; weaving, coloring, primping, heating, foiling, and teasing hair into submission. DOVE, the folks behind the powerful Campaign for Real Beauty (see my previous post on this) has teamed up with Heroes star Ali Larter, who is taking a stand for real beauty by going real on the red carpet during the upcoming Emmy awards.

Says Ali: There is a lot of work that goes into Hollywood hair and I want women to know that it is unrealistic for every day. I am going to go out on a limb by doing my own hair for the Emmys without any stylists. I am going to use Dove Hair Care products for five days, get my hair in great shape and I am going to rock the red carpet. I am doing all of this to help women realize the potential of their own hair and feel more confident every day.

Ali is going au natural to inspire girls and women to “love the hair they have and not compare it to the unattainable images they see in the media and Hollywood.”

Want to see for yourself what really happens behind the scenes in Hollywood? Watch this new video from Dove:

Joining Ali and DOVE in getting the word out to girls is the Girl Scouts. Dove Hair Care will make a donation to help send girls from across the U.S. to self-esteem workshops through uniquely ME!, The Girl Scout/Dove Self-Esteem Fund program.

Way to go Ali and DOVE!