MTV’s A Thin Line Campaign Looking for Teen Ambassadors

A little more than a year ago, MTV launched its “A Thin Line” campaign – an initiative aimed at stopping the spread of abuse in the form of sexting, cyberbullying and digital dating abuse. The campaign hopes to empower America’s youth to identify, respond to and stop the spread of the various forms of digital harassment.

A Thin Line is built on the understanding that there’s a “thin line” between what may begin as a harmless joke and something that could end up having a serious impact. MTV hopes to spark a conversation and deliver information that helps young people everywhere draw their own digital line.

To move this mission forward, MTV is looking for young people between the ages of 14 and 29 with experience in social media to be members of its A Thin Line Street Team, otherwise known as campaign ambassadors. Here are the kinds of things A Thin Line Street Team members will do:

  • Help drive conversations about the impact of digital abuse in the lives of young people on the campaign’s various social media outlets, including the website, Facebook and more.
  • Spread the word about the campaign among schools and communities to help people feel empowered to recognize and address digital abuse.
  • Provide input to the A Thin Line to ensure the campaign is reaching the audience in the best way possible.

Interested? Here’s what you need to do: send answers to the following questions (no more than 500 words total) with the subject line “Street Team” to . MTV will contact you by phone or email to let you know if you have been selected.

  • How old are you?
  • What grade / year of college are you in?
  • Where are you from?
  • What is your gender?
  • Why do you want to be a Street Teamer?
  • What would make you a great Street Teamer?  Have you done any work related to digital abuse? If so, have you worked with any other organizations?
  • What ideas do you have to extend the reach of A THIN LINE and make it more effective?
  • What is your email address and phone number?

Good luck!

1 Comment »

  1. Tweets that mention MTV’s A Thin Line Campaign Looking for Teen Ambassadors -- Topsy.com Said,

    January 11, 2011 @ 5:32 pm

    […] This post was mentioned on Twitter by Deborah Reber, Elizabeth J. Meyer. Elizabeth J. Meyer said: MTV’s A Thin Line Campaign Looking for Teen/young adult Ambassadors http://bit.ly/dLjEC2 #sexting #cyberbullying […]

Leave a Comment