Subway is Looking for High School Heroes

Do you have a hero in your life? Maybe it’s someone in your family, or a teacher, or a tutor. Maybe it’s a friend or a mentor. If so, Subway (yes, the sandwich company) wants to hear from you. Subway has just partnered with the production company Electus to launch – an 8-week program encouraging high school students to nominate inspirational heroes from their lives.

To nominate someone, you can upload photos and/or videos supporting your nominee on the initiative’s . Then vote and have everyone you know do the same. What’s at stake? Being named Subway’s ultimate High School Hero. Oh, and the winner will also receive $10,000 and an Apple iPad.

Founder of Electus Ben Silverman says, “Social media is transforming how consumers communicate and tell their own stories on a constant and shared basis. We are thrilled to build a franchise that can engage audiences in brand narrative and community empowerment and work with world class brands on a creative campaign designed to inspire and champion young people around the country.”

If you want to nominate someone, do it soon – the winner will be announced on Facebook December 16, 2010.

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