MTV Launches A Thin Line Campaign
In order to educate teens about the hazards of harmful “digital abuse” like forced sexting, textual harassment, and cyberbullying, MTV has just launched A Thin Line, a campaign aimed at empowering teens to identify, respond to, and stop the spread of digital abuse.
Says MTV, “The campaign is built on the understanding that there’s a “thin line” between what may begin as a harmless joke and something that could end up having a serious impact on you or someone else. We know no generation has ever had to deal with this, so we want to partner with you to help figure it out. On-air, online and on your cell, we hope to spark a conversation and deliver information that helps you draw your own digital line.”
The website offers facts on digital abuse like sexting, constant messaging, spying, and digital disrespect; provides strategies for combating digital abuse; and is even hosting a $10K Challenge to encourage teens to come up with innovative solutions to digital abuse.
You can find out more about the Challenge here, and join the here!
Mathew Edvik (Teen Esteem Council) Said,
December 30, 2009 @ 7:01 am
I love the slogan that is on the right hand side of the challenge page. Redraw the line. As you said, no other generation has encountered this dilemma. I am excited to see MTV stepping up to help teens set boundaries on this issue. I’m not normally an MTV fan, but I give them kuddos on this one.